"turn any vision,
"SO, WHAT'S THE DIFFERENCE BETWEEN WAV AND MP4?"
When I started my career as a young designer in the advertising industry, I worked with an award-winning Creative Director, retired "copywriting virtuoso, and industry veteran of more than two decades", I was assured. At that time, we collaborated on a motion graphics project for the Tokyo Metro Ad Agency. Just before handing over the deliverables to the client, the Director came and asked me, "So, what's the difference between a WAV and an MP4 file? ".
Just as I have taught myself the Japanese language and culture through living and working in Tokyo, most tools and design disciplines have been self-studied through hands-on experience driven by pure curiosity or the necessity to communicate more efficiently. Combining rational strategic and critical thinking with the empathetic aspects of cultural sensitivity and the emotional elements of design allows me to produce unique and innovative concepts and solutions that are user-centered, simple, and focused.
Since I got my hands on some graphic design software as a young lad, igniting a boundless curiosity for new ideas, tools, possibilities, and challenges, I have been pursuing a singular mission: "Honing the ability to turn any vision into reality."
born in Tashkent, Uzbekistan, precisely 93 days after the collapse of the soviet union
Discovered the Creative Suite at the age of 15 Starting with Photoshop CS3
graduated from Louise-Schroeder high school in Berlin business focused highschool
Completed A marketing internship at Cactus Language School in Brighton, UK, while actually working as a motion graphics Designer creating a promotion video to elevate the brand
Four-month marketing internship in a Brighton-based language school agency.
・In charge of conception, planning, designing and supervising the “Where You Can Learn a Language Your Way” social network awareness campaign, which reached over 10,000 views on Facebook alone
・Designed the company’s motion logo for added brand personality and recognizability
Graduated from the University of Passau with a bachelor's degree in International Cultural and Business Studies while studying Japanese by myself as a hobby for the past 2 years
・University studies focusing on economy and marketing in an international/ intercultural context
・Bachelor thesis on the 'U.S.-Russian Historical Rivalry in Relation to the Annexation of Crimea in 2014.'
Moved to Tokyo, Japan, for a working holiday year because my marketing prof. told me, "you will never understand Japanese culture"
・First experience working in a vastly different cultural context under high pressure
・Peforming tasks with a high standard even with a significant information gap
・Analysing, understanding, and adapting to cultural norms with a high amount of flexibility
・Studying the Japanese language and culture through full immersion
Joined Tokyo Ad Designers as Video editor, Web & motion Graphics Designer and also as the first foreigner in the 60-year history of the company
Tokyo-based advertisement production company and sub-contractor of Hakuhodo Inc.
・Responsible for the supervision of video projects, storyboard creation, and production of
・Web and digital graphic design for companies such as Hitachi Appliances, Google, Amazon, Konika
Minolta and the like
・Worked closely with copywriters to create memorable slogans and captions for companies such as
Starbucks Japan and Suntory
・Expanded the video production capabilities of traditionally print-oriented Tokyo AD Designers to a level where clients were approaching us directly for motion graphics based work
Scouted as lead designer by tech startup bitkey inc., Amere eight months old and with less than 50 employees
Joining one of Japan's fastest-growing start-ups.
・Conceptualization and design of new hardware/software products and mobile applications
・Production of different contents in a wide variety of design disciplines
・Quality control, direction and cross-functional collaboration
Promoted to creative manager with a big focus on corporate branding while still being the lead designer for an organization with now 200+ employees and japans biggest companies as shareholders
Now one of Japan's Forbes Magazine Top 20 start-ups.
・Direction of the corporate branding and creative development of the company as a whole
・Conceptualization and design of new brands and creative marketing strategies
・Supervision and management of the company's entire creative and design output
・Development of new business strategies and concepts
・Creation of outputs in a wide variety of design disciplines
・Team building and management