"SO, WHAT'S THE DIFFERENCE BETWEEN WAV AND MP4?"
When I started my career as a young designer in the advertising industry, I worked with an award-winning Creative Director, retired "copywriting virtuoso, and industry veteran of more than two decades", I was assured. At that time, we collaborated on a motion graphics project for the Tokyo Metro Ad Agency. Just before handing over the deliverables to the client, the Director came and asked me, "So, what's the difference between a WAV and an MP4 file? ".
Just as I have taught myself the Japanese language and culture through living and working in Tokyo, most tools and design disciplines have been self-studied through hands-on experience driven by pure curiosity or the necessity to communicate more efficiently. Combining rational strategic and critical thinking with the empathetic aspects of cultural sensitivity and the emotional elements of design allows me to produce unique and innovative concepts and solutions that are user-centered, simple, and focused.
Since I got my hands on some graphic design software as a young lad, igniting a boundless curiosity for new ideas, tools, possibilities, and challenges, I have been pursuing a singular mission: "Honing the ability to turn any vision into reality."